What is Red Nose Day?

Taking place on Friday 31st July, Red Nose Day is Cure Kids biggest fundraising appeal where incredible kiwis across Aotearoa come together to help fund big research for little lives. 

With origins dating back to 1989, Red Nose Day has grown to become one of our country’s most recognised appeals, symbolised by red noses and remembered by the catchy theme song ‘You make the whole world smile’ and, more recently, ‘Feel Inside (and stuff like that). 

Over the years, we’ve seen various iterations of the red nose – plastic, foam, car, novelty – but one thing has remained the same. The iconic little red nose has always been a symbol – a symbol of hope. Hope for better treatments, preventative strategies and, one day, cures for our children who are living with heart-breaking, life-affecting health conditions. 

This Red Nose appeal, we’re inviting you to join us to help raise funds for more research into a wide range of child health conditions including childhood cancers, inherited heart conditions, epilepsy, infectious diseases, cystic fibrosis, sudden unexpected death in infants (SUDI), stillbirth, burns as well as child and adolescent mental health – and many, many other areas of research.

Make an online donation  Get your red nose  Fundraise with us

How you’re making a difference

Since 1971, Cure Kids has invested nearly $40 million into research which has helped shape and change the way children who live with serious diseases and health conditions are diagnosed and treated.

Some of the health research projects we have funded, or are currently funding include inherited heart conditions, childhood cancers, cystic fibrosis, sudden unexpected death in infancy, childhood cancers, stillbirth, burns, and mental health, among many others.

The outcomes of Cure Kids-funded medical research are everywhere, and thousands of us are alive and healthier today because of them. But we need your help to do so much more. There is vital medical research that needs to be done, yet is stalled, simply due to lack of funding.

With your help this Red Nose Day, we’re determined to change this and continue to make a difference to the health of children.

Why We Need Your Support

Every year


Babies are stillborn

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New Zealanders live with cystic fibrosis

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Every year


Children are diagnosed with cancer

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Every year


Children experience a mental health issue

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Children are currently overweight or obese

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Every year


Children develop epilepsy

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Your Stories

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Born at 29 weeks and 5 days, little Jeremy was one of the approximately 780 babies born very preterm in 2012. When…

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Chloe’s Story

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Mykal’s Story

Make a difference to kids like Mykal, donate now “I could never do what you do” or “Mykal is lucky…

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