One of Aotearoa, New Zealand’s most recognised appeals.

With origins dating back to 1989, Red Nose Day has grown to become one of our country’s most recognised appeals, symbolised by red noses and remembered by the catchy theme song ‘You make the whole world smile’ and, more recently, ‘Feel Inside (and stuff like that)’.

Cure Kids is proud to have invested in many of these studies over the past 20 years. In 2001, Professor Ed Mitchell became Cure Kids’ Professorial Chair at the University of Auckland. From this platform, he was able to build a team to study the many complex causes of SUDI, known at the time as “cot death” or “SIDS”. His team developed an algorithm to calculate risk which informed major public health campaigns over the next few decades.

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Cure Kids is proud to have invested in many of these studies over the past 20 years. In 2001, Professor Ed Mitchell became Cure Kids’ Professorial Chair at the University of Auckland. From this platform, he was able to build a team to study the many complex causes of SUDI, known at the time as “cot death” or “SIDS”. His team developed an algorithm to calculate risk which informed major public health campaigns over the next few decades.

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Caoimhe Seoige

Caoimhe Seoige

Community Partner Manager

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